As you know, the Orlando Magic are an… evolving team. Having recently replaced the NBA’s top center with a bunch of spare parts, the franchise is currently suffering through an inevitable shortage of morale. In order to restore enthusiasm to its former level, the team will need to make a strong effort to show the fans that things are moving in a positive direction.
So, on Tuesday, the Magic unveiled their newest marketing campaign: “WE WILL.” These two words of inspiration will serve as the team’s slogan over the course of the coming season, and possibly beyond. According to NBA.COM, the message is built upon “the organization’s history of success and resiliency through the years,” and sets a positive tone in a manner that is “concise, yet bold and aggressive.”
Okay, I suppose that’s all well and good… but “WE WILL” implies a good deal of promise, doesn’t it? And let’s be honest here… what do the Magic REALLY figure to do?
WE WILL…
…Start Big Baby at the five.
…Battle tooth and nail for the 4th spot in the Southeast Division.
…Not be able to fill our new arena.
…Try like hell to trade Hedo Turkoglu.
…Have JJ Redick on the All-Star ballot.
…Win more games than the ’11/12 Bobcats.
…Keep shooting lots of threes.
…Make sixth men and defensive specialists into primary offensive options.
…Give Josh McRoberts bobbleheads to the first 10,000 fans in attendance.
…Not be forced to deal with Dwight Howard’s shenanigans.
Hey, maybe it won’t be such a bad season after all!
Now, in all seriousness; it’s going to take more than a little inspired rhetoric to bring about a recovery following the departure of Dwight Howard… which, considering what Orlando was able to yield in trade, may as well have occurred via free agency. Amidst a league dominated by select superpowers, reality suggests that there’s a lengthy rebuild ahead for the Magic, which brings me to question the immediate promise implied by the implementation of this slogan.
WE WILL… eventually… maybe.
^That would’ve been a more honest execution of the basic idea.
